This is a space for the deal-hardened.
For the cold-call bruised.
For those who carry conversations in their heads long after Zoom leaves the building.

We believe sales doesn’t have a credibility problem—it has a memory problem.

Our prospects don’t hear us in a vacuum.
They hear us through the echo of every pushy pitch they’ve ever sat through.
That means we start most conversations guilty until proven innocent.

We’re not therapists.
We’re just longtime sales pros, obsessed with what happens after the demo ends and the inbox goes quiet.

People don’t buy because they understand what you sell.
They buy because they feel understood.

Here’s what we write about:

• Sales psychology—without the bravado

• Emotional tension in the deal cycle

• The silence behind “I’ll think about it”

• How vision drives decision—and why discovery beats persuasion

No scripts.
No hacks.
Just sharp truths, unpolished insights, and a little mental floss for people who sell like humans.

—The Buyer Shrink
🛋️ Guilty until proven innocent.