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Fear First. Logic Later.
Pain has more gravity than potential
May 11
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The Buyer Shrink
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The Buyer Shrink
Fear First. Logic Later.
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They Do Not Want Your Help. They Want Control.
Why autonomy, not persuasion, is the real currency in sales
May 9
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The Buyer Shrink
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They Do Not Want Your Help. They Want Control.
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Why Buyers Pull Away When You Lean In
Pendulum theory and the psychology of emotion, and decision making
May 6
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The Buyer Shrink
Why Buyers Pull Away When You Lean In
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If they don’t feel safe, they won’t tell you the truth
And if you don’t hear the truth, you’re not selling. You’re guessing.
May 4
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The Buyer Shrink
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The Buyer Shrink
If they don’t feel safe, they won’t tell you the truth
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April 2025
Stop Painting Seagulls in Their Picture
The Girl, the Sky, and the Lawsuit
Apr 26
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The Buyer Shrink
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Stop Painting Seagulls in Their Picture
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🛋️ Predators Smell Neediness Before You Say a Word
If you’re chasing approval, you’re already prey. Here’s how to break the cycle and build a foundation that commands respect-without ever begging for it.
Apr 25
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The Buyer Shrink
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🛋️ Predators Smell Neediness Before You Say a Word
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“You’re Going to Love Our Tool” — and Other Things That Kill Deals
The moment you assume you’re the answer… you stop being curious enough to earn it.
Apr 24
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The Buyer Shrink
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The Buyer Shrink
“You’re Going to Love Our Tool” — and Other Things That Kill Deals
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Guilty Until Proven Innocent
Why we start every sale in a hole—and how to climb out without begging.
Apr 23
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The Buyer Shrink
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Guilty Until Proven Innocent
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🧠 Pattern Interrupt or Perish
Surprise triggers attention. Predictability kills it.
Apr 21
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The Buyer Shrink
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🧠 Pattern Interrupt or Perish
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You Don’t Have to Be Okay. You Don’t Have to Be Perfect.
Not imperfection. Just the power of being not okay.
Apr 18
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The Buyer Shrink
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You Don’t Have to Be Okay. You Don’t Have to Be Perfect.
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If You Can’t Hold the Silence, You’ll Never Hear the Truth
Sometimes silence builds more trust than your pitch ever could.
Apr 15
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The Buyer Shrink
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The Buyer Shrink
If You Can’t Hold the Silence, You’ll Never Hear the Truth
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🛋️ If the Buyer Doesn’t Feel Safe, the Opener Doesn’t Work
You’ve got your script ready. So does your buyer.Only one of you is actually listening.
Apr 5
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The Buyer Shrink
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The Buyer Shrink
🛋️ If the Buyer Doesn’t Feel Safe, the Opener Doesn’t Work
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